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March 19, 2026

Audience growth is the work: Why nonprofit news must build belonging, not just readership

John Adams writes that audience growth is about building a sense of belonging.

March 6, 2026

What has changed, and still needs to change, in news philanthropy

INN's Chief Development Officer shares her perspective on what has changed — and what still needs to change — in news philanthropy.

February 12, 2026

Journalism was made for times like these

News isn’t a luxury — it’s an absolute necessity in times like these. We must treat it as such.

December 12, 2025

The Next Era for Nonprofit News: New allies and long-term vision

New partnerships will be vital as INN focuses on policy work and public awareness in 2026. 

December 11, 2025

Empowering collaboration: Lessons from INN

Graduate journalism students explore audience-building and community engagement with the Institute for Nonprofit News.

December 5, 2025

Audience work and the attention economy

INN's 2025 Audience Fellow Peter Heckendorn reflects on his nine-month tenure working with newsrooms across the Network.

September 19, 2025

 ‘Don’t be scared of applying’: 12 nonprofit news professionals talk about their jobs

Over the past year, INN has interviewed 12 individuals for In Other News — from a former ad sales rep to a Yosemite first responder. Read the highlights.

May 1, 2025

What is journalism without an audience?

Nonprofit news has evolved into a viable model to support local journalism at scale — the problem is that while the models are there, the people are not. This is Jonathan Kealing's call to action.

January 24, 2025

When we invest in local reporting, we strengthen our ties with each other

By Karen Rundlet, CEO & Executive Director, INN The show at the local theatre likely won’t make national headlines. Neither will the city council’s plans to repair the potholes you hit on your daily commute. But both stories are examples of meaningful community news that often gets short shrift. As local newspapers continue to shutter […]

January 10, 2025

Audience growth of nonprofit newsrooms: from social media to SEO

Editor’s note: Every year, INN brings in a young audience person as a fellow and helps them develop the skills and perspective to think strategically about what a nonprofit news organization needs to do to grow its audience. Jasmyne Ricard came to us from the Marshall Project well equipped to thrive in the planned trajectory […]