INNsights

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May 1, 2025

What is journalism without an audience?

Nonprofit news has evolved into a viable model to support local journalism at scale — the problem is that while the models are there, the people are not. This is Jonathan Kealing's call to action.

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April 24, 2025

In the field and in the know: INN newsrooms track federal fallout

Read about how INN Network newsrooms' on-the-ground reporting have led them to be key sources of information about the local impact of funding cuts made in Washington, D.C.

April 12, 2025

Post Platform: A new era for nonprofit news discovery

Social media has deeply informed the type and scale of news organizations built over the last two decades, but that system has collapsed for news content. What now?

April 4, 2025

How INN is developing AI-powered products to broaden members’ reach

INN is building a “new kind of news network,” that “ensures all people in every community have access to trusted news.”

February 28, 2025

Telling immigrants’ stories: nonprofit newsrooms balance navigating political threats with the need to inform

INN Network members that focus on immigration and immigrant communities are reporting news and sharing crucial information at a time of marked vulnerability for much of their key audiences — and in some cases, themselves. Read how they're navigating risks.

January 31, 2025

How to shamelessly self-promote your nonprofit newsroom 

Standing out as a newsroom is hard. Getting your work seen can be even harder. Ken Schneck, editor of The Buckeye Flame, is a big fan of “shameless self-promotion” of his newsroom and the work it does.

January 24, 2025

When we invest in local reporting, we strengthen our ties with each other

By Karen Rundlet, CEO & Executive Director, INN The show at the local theatre likely won’t make national headlines. Neither will the city council’s plans to repair the potholes you hit on your daily commute. But both stories are examples of meaningful community news that often gets short shrift. As local newspapers continue to shutter […]

January 10, 2025

Building the rural reporting pipeline: Expanding opportunities for emerging journalists

The nonprofit news sector is strengthening its pipeline for the next generation of journalists with an expanded internship program that merges diversity, opportunity and impactful rural reporting. In 2025, the Scripps Howard Fund, the Institute for Nonprofit News (INN) and the Ida B. Wells Society for Investigative Reporting will offer 13 paid internships across rural […]

January 10, 2025

Audience growth of nonprofit newsrooms: from social media to SEO

Editor’s note: Every year, INN brings in a young audience person as a fellow and helps them develop the skills and perspective to think strategically about what a nonprofit news organization needs to do to grow its audience. Jasmyne Ricard came to us from the Marshall Project well equipped to thrive in the planned trajectory […]

December 20, 2024

From digital to doorstep: How rural newsrooms fostered election awareness in 2024

In a remote Alaskan village, where election information is often as sparse as winter daylight, a newsroom’s voter guide bridged a critical information gap — offering details about ballot initiatives that had never before reached the community as an easy-to-follow guide. Meanwhile, in the plains of South Dakota, a local newsroom’s alliance with a state […]