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April 12, 2025

Post Platform: A new era for nonprofit news discovery

Social media has deeply informed the type and scale of news organizations built over the last two decades, but that system has collapsed for news content. What now?

December 6, 2024

How the INN Network weathered the decline of Facebook

One of the most urgent sustainability questions is how audiences have found INN members’ reporting as massive shifts in social media ended a decade-long distribution system for the news. INN’s annual Index survey asked members of the INN Network about their continued use of social media and what they were prioritizing as the largest source of referral […]

October 16, 2024

How much has philanthropy’s support for BIPOC-led outlets changed?

We asked newsrooms for an update. In 2023, the Institute for Nonprofit News (INN) published its latest deep-dive study on diversity, equity and inclusion (DEI) in the nonprofit news sector, exploring research questions about staffing and leadership, operations, engagement with underserved communities and revenue patterns. But our analysis on philanthropic funding left us with even more […]

August 15, 2024

How nonprofit news outlets are using AI to save time and money

About a third of nonprofit news outlets are using artificial intelligence to benefit their organization, according to survey data from the Institute for Nonprofit News’ annual Index survey. By this time next year, this AI-using cohort will likely grow to more than half of the sector. Today, drafting fundraising emails, scraping databases, translating stories and aggregating […]

March 22, 2024

Newly published research highlights how typical discussions of news media decline miss the mark

Anyone familiar with the Institute for Nonprofit News (INN) will not be surprised to hear that the traditional model of journalism has imploded, especially at the local level. But there is some new research that may be helpful as nonprofit news organizations continue to make the case for their relevance and importance in shoring up the market […]

October 23, 2023

Opportunities to advance DEI in nonprofit news: What the INN Index tells us about progress made and…

For INN’s 2023 DEI Index Report, the median BIPOC-led outlet reported that 56% of foundation dollars received in 2022 were available for general operating expenses, compared to 70% among white-led outlets INN seeks to build a nonprofit news network that ensures all people in every community have access to trusted news. A cornerstone of this […]

September 14, 2023

INN leveraged Index data to sort its members into groups for data benchmarking. Here’s what we learned.

INN’s main goal for Index Pods is to give members the benchmarking data and peer community needed to support strategic planning.

July 13, 2023

Eight practices lead to revenue sustainability for these statewide nonprofit news outlets

Last month INN reported in the INN Index Snapshot that state and regional outlets are behind much of the nonprofit news sector’s revenue gains, growing their median revenue by 36% in a one-year timeframe (from 2021 to 2022). A major driver has been foundations increasingly funding journalism at the state level, allowing nonprofit news outlets with a […]

June 30, 2023

While philanthropic giving drops overall, giving to journalism holds steady

The philanthropy headlines were stark last week: The Chronicle of Philanthropy: “Drop in Giving … Among the Steepest Ever” The Nonprofit Times: “U.S. Philanthropy Plummeted $17 Billion as Donors Disappeared” Both are pegged to the annual Giving USA report, which found charitable giving declined 10.5% after inflation from 2021 to 2022. So how did news nonprofits […]

January 23, 2023

Exploring diversity, equity and inclusion within the nonprofit news sector

The INN Index is our annual census of more than 400 news organizations that are members of the Institute for Nonprofit News. Since 2018, members have completed the survey in a commitment to collective transparency and contribution to the nonprofit news sector. Their participation in the Index generates knowledge, benchmarking data and support for the rapidly growing field. […]