All INNSights

Perspectives

Latest Story

March 19, 2026

Audience growth is the work: Why nonprofit news must build belonging, not just readership

John Adams writes that audience growth is about building a sense of belonging.

September 9, 2020

I Left Journalism Because It Had a Problem with Race. I Came Back to Change It.

I left journalism 12 years ago, one of many “leavers” who had become disenchanted with the industry. I came back four years ago to join the Institute for Nonprofit News as its Chief Knowledge Officer in charge of programming and events that help INN members learn from experts and from each other as nonprofit news […]

May 6, 2020

The Rise and Fall and Rise of the News

Police and firefighters. Health care providers. Food producers. News reporters? When the federal government included news publishers and journalists in its list of “essential workers” critical to public safety in the coronavirus crisis, it reflected what people looking for trustworthy news know now more than ever: Reporting the news is a public service. On May […]