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March 19, 2026

Audience growth is the work: Why nonprofit news must build belonging, not just readership

John Adams writes that audience growth is about building a sense of belonging.

December 6, 2022

Congress: Don’t miss the mark on saving the future of local news

Congress needs to fix loopholes in a news protection act moving toward a vote if it hopes to meet its aims of preserving local journalism. The Journalism Competition and Preservation Act, JCPA, aims to fundamentally shift the relationship between U.S. news companies and digital platforms by forcing platforms to negotiate payment for the news they […]

November 9, 2022

A letter to INN Members: The multiplier effect

It’s November — fundraising season — which means that all of us are focused on the same question: how do we generate the support to sustain our work into next year and beyond? More to the point: how do we describe our value to those we serve and those who sustain us? So we want […]

July 28, 2022

Four things we learned at INN Days as journalism interns

Hi there! Syedah and Zoe here. We’re summer research interns at the Institute for Nonprofit News through the Emma Bowen Foundation, a nonprofit organization that places high-achieving students of color in internships at the nation’s leading media and technology companies. We attended INN Days back in June and took note of the major themes shared […]

February 15, 2022

For one and for all: It’s a noble idea. And a great business strategy for saving news

Here at the Institute for Nonprofit News, we’re often asked what makes nonprofit news different. Two events this month reminded us how different nonprofit news organizations actually are from other kinds of media — and why they’re growing fast, even as commercial news continues to decline. On Feb. 2, the Minneapolis Star-Tribune announced it will start running […]

December 21, 2021

There’s no “right” revenue mix for nonprofit news, but the role of philanthropy can evolve

The end of a year always lends itself to reflection. And the beginning of the new year comes with resolutions. This is where my head has been over the past couple of weeks. Reflection. Resolution. Reflection. Resolution. In the middle of a pandemic in 2020, I left my job at a local public radio station […]

October 19, 2021

In nonprofit news, efforts to track diversity move forward

A national headline ran across the country last week: “Efforts to track diversity in journalism are lagging” (AP). But it’s only partly true. Many legacy and commercial newspapers have balked at reporting their diversity stats for years. Last week, the News Leaders Association said that it extended the deadline to complete its study of diversity […]

October 7, 2021

Busting the career ladder myth | Zapier

Something seemed very wrong with the way I’d been taught to think about my career progression. Like so many of us, I’d heard professional journeys described as climbing a ladder or following a path. But as I moved forward in my work as a journalist, I wasn’t moving in a straight line. The field I […]

April 19, 2021

An open letter to Substack

Photo by Morgan Housel on Unsplash Chris Best Co-Founder Substack Dear Chris, We’re big fans. So we want to say: Hey, you’re missing an opportunity! Thank you for Substack’s grant program helping out independent writers hurt by COVID and now the $1 million fund to help local news reporters set up Substack subscription businesses. We appreciate […]

November 3, 2020

How finding and supporting real news is like voting

SkyPics Studio/Shutterstock.com We’re awash this year in a sea of propaganda and misinformation. Fake news sites, false reports, news-like stories selected and spun not to make us smarter, but to make us hate, to steer us toward supporting someone else’s cause. Recent reports sound a tsunami alert to the rising tide of the fake and […]