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April 24, 2025

New INN members expand local news coverage, reaching across borders

INN has welcomed 33 news organizations to the INN Network since late 2024, including its first Mexican member.

April 16, 2025

10 newsrooms will learn how to make the ask in Major Gifts Cohort Program

The seventh cohort of INN’s Major Gifts Cohort Program will begin training this month in cultivating and securing major gifts – $5,000 or more – for their newsrooms. These 10 newsrooms will spend the next three months in training sessions, followed by four months of coaching from INN’s Network Philanthropy Director Stephanie Schenkel and MajorDonors.com President Diane […]

March 28, 2025

10 years of NewsMatch: Smarter fundraising, more funders, record support for nonprofit news

The nationwide NewsMatch program, now heading into its 10th year, has greatly increased nonprofit news organizations’ ability to attract donors and diversify funding — during a prolonged period of contraction and instability in the news industry.

March 21, 2025

Audience development, reader revenue top the list of $6.3 million in investments through GNI Fundamentals Lab

About two-thirds of news organizations in the Institute for Nonprofit News (INN) Network participated in the dedicated GNI Fundamentals Lab for INN Members from late 2023 through 2024. At the end of every three-month lab, each of the 315 organizations was eligible for $20,000 in implementation funds from Google News Initiative to advance their sustainability […]

March 17, 2025

‘Stronger together’: Insights on collective fundraising from newsrooms that have done it

Last May, MinnPost and Sahan Journal – both INN members – organized a collaborative fundraising project around World Press Freedom Day 2024. The two newsrooms, both based in Minnesota, shared a pooled fund that would pay out a match to both organizations of any gift donated to one of them. They raised a combined $12,500 […]

March 14, 2025

INN delivered more than $14 million to member newsrooms in 2024

Nine out of ten news organizations that were members of the Institute for Nonprofit News at the end of 2024 – the INN Network – received direct support from INN and its NewsMatch program. The record-breaking investment of 21 funders in the year-end 2024 NewsMatch campaign, combined with INN’s partnership with Google News Initiative to […]

March 6, 2025

How Shasta Scout used direct mail to reach rural audiences 

Building a rural news audience can be particularly challenging, especially when internet access may be limited. That’s why Shasta Scout, a nonprofit newsroom based in Shasta County, California, explored direct mail as a way to build connections with residents. With support from INN and Indiegraf, Shasta Scout was able to compare Facebook ads and direct […]

March 4, 2025

Disaster response fund: INN offering grants to newsrooms covering floods in Kentucky and West Virginia

News organizations based in Kentucky and the counties declared a State of Emergency in West Virginia can immediately apply for $10,000 in unrestricted funds to support their important work in the wake of this disaster, thanks to funding from the Google News Initiative (GNI). This is the second time that INN and GNI have partnered […]

February 21, 2025

Five things every nonprofit should do right now

From legislation that would make it easier to challenge nonprofit organization’s tax-exempt status to federal prohibitions against once-popular diversity, equity and inclusion programs, the thought on the minds of many nonprofit leaders these days is: what if we get sued? “While getting sued is admittedly a worst-case scenario, it’s not a bad lens through which […]

February 7, 2025

How INN helps newsrooms defend press freedom and protect journalists’ safety 

On the campaign trail, President Donald Trump said he would exact vengeance on news outlets that anger him. Now, just weeks into the new administration, newsrooms are increasingly worried about libel lawsuits, harassment of their reporters and other threats to journalists and the work they do. These threats may come from both government and private […]