INNsights

Latest Story

May 1, 2025

What is journalism without an audience?

Nonprofit news has evolved into a viable model to support local journalism at scale — the problem is that while the models are there, the people are not. This is Jonathan Kealing's call to action.

Filter stories

October 23, 2023

Opportunities to advance DEI in nonprofit news: What the INN Index tells us about progress made and…

For INN’s 2023 DEI Index Report, the median BIPOC-led outlet reported that 56% of foundation dollars received in 2022 were available for general operating expenses, compared to 70% among white-led outlets INN seeks to build a nonprofit news network that ensures all people in every community have access to trusted news. A cornerstone of this […]

October 16, 2023

Surveys are the easiest (and cheapest) tool to get more out of your audiences

In today’s rapidly evolving media landscape, understanding news audiences’ preferences, behaviors and opinions has become paramount for media organizations seeking to effectively engage and retain readers. Surveys are an essential tool for newsrooms to understand the minds of news consumers and empower media professionals to tailor their content, delivery strategies, and engagement tactics to foster […]

September 29, 2023

Interest in news is down. The time to find your audience has never been better.

It’s not your fault. Maybe your news organization hasn’t heard that yet, but you certainly deserve to.

September 14, 2023

INN leveraged Index data to sort its members into groups for data benchmarking. Here’s what we learned.

INN’s main goal for Index Pods is to give members the benchmarking data and peer community needed to support strategic planning.

September 7, 2023

Innovative engagement strategies power INN member newsrooms

Nonprofit newsrooms redefine relationships between readers and media organizations, engaging them through loyalty, community, and service.

July 13, 2023

Eight practices lead to revenue sustainability for these statewide nonprofit news outlets

Last month INN reported in the INN Index Snapshot that state and regional outlets are behind much of the nonprofit news sector’s revenue gains, growing their median revenue by 36% in a one-year timeframe (from 2021 to 2022). A major driver has been foundations increasingly funding journalism at the state level, allowing nonprofit news outlets with a […]

June 30, 2023

While philanthropic giving drops overall, giving to journalism holds steady

The philanthropy headlines were stark last week: The Chronicle of Philanthropy: “Drop in Giving … Among the Steepest Ever” The Nonprofit Times: “U.S. Philanthropy Plummeted $17 Billion as Donors Disappeared” Both are pegged to the annual Giving USA report, which found charitable giving declined 10.5% after inflation from 2021 to 2022. So how did news nonprofits […]

May 26, 2023

‘What it means to be human:’ How nonprofit news organizations bring mental health reporting to the forefront

INN Network outlets spoke about furthering understanding of mental health issues and producing solutions-oriented stories that spark conversation.

April 26, 2023

How civic-minded locals are helping nonprofit news organizations thrive

Volunteers are the lifeforce behind many nonprofit organizations — generating hundreds of billions in economic value every year. According to Americorps, roughly a quarter of Americans — more than 60 million people — volunteered with an organization in 2021. Nonprofit news is a business, covering local, statewide, national and global issues while paying salaries that are generally […]