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April 4, 2025

How INN is developing AI-powered products to broaden members’ reach

INN is building a “new kind of news network,” that “ensures all people in every community have access to trusted news.”

January 31, 2025

How to shamelessly self-promote your nonprofit newsroom 

Standing out as a newsroom is hard. Getting your work seen can be even harder. Ken Schneck, editor of The Buckeye Flame, is a big fan of “shameless self-promotion” of his newsroom and the work it does.

October 21, 2024

Stronger Together: Mergers and partnerships in nonprofit news

“I like to say, we don’t compete, we complete.” That’s how Ron Smith, executive director of the Milwaukee Neighborhood News Service, describes his newsroom’s long standing relationship with the statewide outlet Wisconsin Watch, which culminated in a formal merger announced this September. After years of collaborating on innovative projects like the News414 text reporting system, which […]

August 22, 2024

Newsrooms are finding new ways to build community, online and off

At the Institute for Nonprofit News’ first full-day topical conference at CUNY’s Craig Newmark School of Journalism last week, INN members came together for a shared exploration of the challenges facing newsrooms in an era of dramatic changes in audience behavior and social media platforms’ relationship with news. As participants wrestled with the many ways to […]

A series of stick figures asking questions, climbing a ladder, and having an idea

May 9, 2024

How to pitfall-proof newsroom collaborations

Picture this: A group of newsrooms marshal their resources to embark on a new collaboration. The project manager has done everything right, from setting goals to establishing communication expectations and clarifying roles. The future is bright. And yet. Something goes wrong. It could be any number of issues. Maybe one of the partners stops responding […]

April 10, 2024

Local donors help nonprofit news outlets weather ‘a very tough climate’

In the fall of 2022, Arizona Luminaria, a digital local news outlet, launched in Tucson. It aimed to inform residents about local and state issues, with a focus on immigrant communities. The previous year in Madison, Wisconsin, Isthmus, a decades-old newspaper covering local news and culture, had converted to a nonprofit. As they prepared to […]

October 16, 2023

Surveys are the easiest (and cheapest) tool to get more out of your audiences

In today’s rapidly evolving media landscape, understanding news audiences’ preferences, behaviors and opinions has become paramount for media organizations seeking to effectively engage and retain readers. Surveys are an essential tool for newsrooms to understand the minds of news consumers and empower media professionals to tailor their content, delivery strategies, and engagement tactics to foster […]

September 29, 2023

Interest in news is down. The time to find your audience has never been better.

It’s not your fault. Maybe your news organization hasn’t heard that yet, but you certainly deserve to.

July 13, 2023

Eight practices lead to revenue sustainability for these statewide nonprofit news outlets

Last month INN reported in the INN Index Snapshot that state and regional outlets are behind much of the nonprofit news sector’s revenue gains, growing their median revenue by 36% in a one-year timeframe (from 2021 to 2022). A major driver has been foundations increasingly funding journalism at the state level, allowing nonprofit news outlets with a […]

August 31, 2022

How are nonprofit newsrooms translating coverage to better serve their audiences?

Four outlets share advice for other publishers. Over the last year, INN’s research team has been on a mission to better understand how nonprofit news organizations are serving communities of color. In a recent Q&A series with our members, we heard from multiple newsrooms that are translating select stories or events to the non-English languages that are relevant […]